Sunday, April 9, 2017

Any Song. Anywhere. Anytime. Six Years Of Live Broadcasts For Live-Streaming Pioneer Moonalice

Moonalice live broadcast on an iPad
Six years ago this week, San Fran psychedelic roots jam band Moonalice began live satellite broadcasts using HTML5. What began with iPads and iPhones streaming without an app has now extended to Android, PC, you name it. “The system is surprisingly inexpensive,” Moonalice front man and founder Roger McNamee commented at the time. “We paid a guy to write an HTML5 API and we found a carrier willing to provide bandwidth and storage at cost. The satellite system offers more bandwidth than alternatives at the same price.” 

Why the broadcasts? “People couldn’t have cared less about Moonalice, so we had to use technology just to get off the ground. We figured out Twitter, Facebook, live streaming. It’s not that nobody had ever done it, but nobody had ever been dependent on it the way we were. Instead of a manager or publicist, we spent money on technology and social media. Technology was a lot cheaper and we have built a whole community was around this,” Roger elaborated.

“Moonalice is more like a tribute to a style of show,” Roger explained. “That communal, artistic, very hippie-driven model we grew up with. Technology allowed us to do it. Before buying a ticket or an album, fans could listen to our music online and decide if they liked it. I don’t understand why younger bands aren’t aggressive around this. If your audience was 18-25, this would work 100 times better than it does for us.”

Poster by Chris Shaw
"The original decision to use HTML5 was economic: it was obvious from day one that native apps on iOS and Android would be more expensive and would leave us at the mercy of platform vendors who would never give us the time of day. The app market has been a train wreck for all but a few players, yet almost everyone still makes them," said Roger.

Fast forward to today. "How time flies ... this week is the 6th anniversary of MoonTunesTM  the HTML5 player that enables Moonalice to stream concerts live to PCs and smart phones,” Roger reminisced. “We have broadcast many hundreds of shows since then, including the Hardly Strictly Bluegrass Festival. Weather-permitting, we will broadcast today's show from the Good Old Days Festival in Pacific Grove at 1pm PT in HD on"

Moonalice was also the first band to broadcast all its shows via Facebook Live. Below is the first set from the band's show at Paciaifc Grove yesterday. The benefit of these live broadcasts on Facebook is not only that fans can make comments and communicate with each other during the broadcasts, but the reach is orders of magnitude higher than sharing via link or even an upload. How much larger? Moonalice's reach is regularly in the region of 300- 500K, which translates to a lot of very happy fans!

"Thanks to our amazing Moonalice team, MoonTunesTM remains the highest performance and lowest cost streaming platform on earth. Thanks to our fans, it has an enthusiastic following. We're proud of it," Roger concluded.

Any song. Anywhere. Anytime. Yesterday I watched the three Moonalice sets from the Good Old Days Festival in Pacific Grove, from a park, on the Interstate, and from my favorite Indian restaurant. Rock on, Moonalice!

Friday, April 7, 2017

Re-Live The Summer That Rocked The World

"The Summer of Love Experience: Art, Fashion, and Rock & Roll" reception last night at the de Young Museum saw Partner, Enthusiast, Sustaining, Supporting, and Contributor Members celebrating the 50th anniversary of the colorful counter culture that blossomed in San Francisco, as they enjoyed an exclusive first look at the exhibition before it opens to the public on Saturday 8 April. 

The experience immerses you in the sights, sounds, and cultural achievements of a summer that rocked the world. Turn back time as you enjoy music, film screenings, art-making, artist-led tours and more while helping celebrate the 50th anniversary of San Francisco's 1967 Summer of Love. Highlights include screen-printing demonstrations by poster art activists, live music from San Francisco Airship and a community-led Human Be-In(volved).

Photograph by Marc Margolis
Featuring a wide array of iconic rock posters, period photographs, interactive music and light shows, “out-of-this-world” clothing, and avant-garde films, this exhibition celebrates San Francisco’s rebellious and colorful counterculture that blossomed in the years surrounding the 1967 Summer of Love. This immersive experience explores, through a succession of themed galleries, the visual and material cultures of a generation searching for personal fulfillment and social change. Presenting key cultural artifacts of the time, San Francisco’s Summer of Love introduces and explores the events and experiences that today define this dynamic era.

“This show is incredible!!! It tells a wonderful story, including, art, music and clothing. The archives of the Haight Street Art Center and Center for Counterculture Studies are well represented," commented Roger McNamee of Bay Area psychedelic jam band Moonalice. "There are 25 or 26 pieces ... keep your eyes peeled!!!” 

Photograph by Marc Margolis
Check out the full program for opening day, and use the hashtag #SummerofLoveSF to share your thoughts and photos during the day via Twitter and Instagram, and watch out for a special Summer of Love geofilter on Snapchat.

All activities are free and open to the public. Pop-up tours require an exhibition ticket. Seats for ‘REVOLUTION’ and 'Berkeley in the Sixties' are free and offered on a first come, first served basis. Fees apply for admission to the special exhibition, ‘The Summer of Love Experience.’

The Summer of Love Experience: Art, Fashion, and Rock & Roll runs April 8th through August 20th at the de Young Museum. Tickets can be purchased at

Venue: de Young Museum
50 Hagiwara Tea Garden Drive
San Francisco , CA 94118