Friday, April 7, 2017

Re-Live The Summer That Rocked The World

"The Summer of Love Experience: Art, Fashion, and Rock & Roll" reception last night at the de Young Museum saw Partner, Enthusiast, Sustaining, Supporting, and Contributor Members celebrating the 50th anniversary of the colorful counter culture that blossomed in San Francisco, as they enjoyed an exclusive first look at the exhibition before it opens to the public on Saturday 8 April. 

The experience immerses you in the sights, sounds, and cultural achievements of a summer that rocked the world. Turn back time as you enjoy music, film screenings, art-making, artist-led tours and more while helping celebrate the 50th anniversary of San Francisco's 1967 Summer of Love. Highlights include screen-printing demonstrations by poster art activists, live music from San Francisco Airship and a community-led Human Be-In(volved).

Photograph by Marc Margolis
Featuring a wide array of iconic rock posters, period photographs, interactive music and light shows, “out-of-this-world” clothing, and avant-garde films, this exhibition celebrates San Francisco’s rebellious and colorful counterculture that blossomed in the years surrounding the 1967 Summer of Love. This immersive experience explores, through a succession of themed galleries, the visual and material cultures of a generation searching for personal fulfillment and social change. Presenting key cultural artifacts of the time, San Francisco’s Summer of Love introduces and explores the events and experiences that today define this dynamic era.

“This show is incredible!!! It tells a wonderful story, including, art, music and clothing. The archives of the Haight Street Art Center and Center for Counterculture Studies are well represented," commented Roger McNamee of Bay Area psychedelic jam band Moonalice. "There are 25 or 26 pieces ... keep your eyes peeled!!!” 

Photograph by Marc Margolis
Check out the full program for opening day, and use the hashtag #SummerofLoveSF to share your thoughts and photos during the day via Twitter and Instagram, and watch out for a special Summer of Love geofilter on Snapchat.

All activities are free and open to the public. Pop-up tours require an exhibition ticket. Seats for ‘REVOLUTION’ and 'Berkeley in the Sixties' are free and offered on a first come, first served basis. Fees apply for admission to the special exhibition, ‘The Summer of Love Experience.’

The Summer of Love Experience: Art, Fashion, and Rock & Roll runs April 8th through August 20th at the de Young Museum. Tickets can be purchased at

Venue: de Young Museum
50 Hagiwara Tea Garden Drive
San Francisco , CA 94118

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