This Sunday, June 5th, is known as World Environment Day (WED) and was created by the United Nations General Assembly to encourage worldwide awareness and action for the protection of our environment. Since it began in 1974, it has become widely celebrated in over 100 countries as a global platform for public outreach. Above all, WED serves as “the people’s day” for doing something to take care of the Earth or become an agent of change.
One brand looking to do its part is Sheffa Foods out of New York. Their newest project, Better for the Planet (BFTP), was created to introduce eco-friendly packaging for their line of healthier snacks. Their goal is to help revolutionize the food industry with 100% compostable packaging made of bio-based raw materials. This new packaging, made by TIPA, a clean-tech startup, is designed to break down and fully return to nature.
Sheffa is currently raising money on the Indiegogo crowdfunding platform to bring to market their coffee-house inspired Granola Bars in 3 flavors in this new packaging. Also choosing to partner with 1% for the Planet, which connects consumers, businesses and non-profits,
Sheffa is on their way proving that small companies can have a big impact and change the way we think about packaging and sustainability.