Of Packaging, Social Media, Sustainability and Things
Tuesday, January 12, 2016
‘Virtual reality gets real for food and beverage'
The 2016 Consumer Electronics Show (CES), which ended last week in Las Vegas, could be described as the show at which virtual reality (VR) got real. While motion sickness remains a non-trivial issue for some VR technology suppliers to address, technology like Intel and IonVR’s MotionSync provides a high-quality mobile VR experience using hardware that will work with any VR-compatible mobile device – important from a consumer experience perspective as well as by providing a price point that more businesses and consumers can afford. Below are some predictions regarding the application of virtual reality (VR) in the food and beverage space, and some examples of pioneering VR work already being done: 1. In what could be described as the most basic application of VR, beyond the conference or video call, food and beverage manufacturers can use VR for enhanced communication between facilities in geographically diverse locations, from day-to-day interaction to special projects and of course, training. 2. When building new facilities or commissioning new equipment, VR could be used for a smoother design-build process, for example when integrating new packaging and processing equipment into a facility or when building and commissioning a new facility. 3. Through VR, the learning opportunities offered by reference plant and site visits become a possibility for many more suppliers’ customers as the constraints of time to travel and cost of travel are removed. 4. VR could assist in food safety and environmental monitoring and quality control, through enhanced training of staff and also in helping personnel in preparing for audits.
Find out my other predictions by clicking here and reading on.